책소개

이 책은 ‘기획’과 ‘창의’라기보다 ‘기획창의’에 관한 책이다. 기획창의(planning creative)는 이 책에서 처음 제안하는 단어이자 개념이다. 기획창의를 잘 하면 색달리 끌리게 된다. 마케팅, 광고홍보 등 직업에서만의 기획창의만이 아니라 일상에서의 기획창의에 관한 책이다. 그래서 책 제목이 『일상 속 기획창의학』이다. 이 책은 기획창의를 어떻게 할 것인지에 이론적으로 설명하기보다 1년 365일 매일의 일상에서 생생히 이야기 하면서 체험적으로 증명한다. 특히 처세적 목적의 기획창의가 아니라 생태적 관점의 기획창의를 생생하게 보여준다. 저자는 시민들이 생태적 삶의 기획창의를 실천하기를 바라는 마음에서 이 책을 썼다. 이게 이 책의 존재 의미이자 이유이고 가치이다.

저자소개

목차

차례
머리말 ····················································································· 1
추천사 ····················································································· 2
차례 ························································································· 3
하나에서 열둘까지 ····························································· 21
하나 ··································································22
하나 - 1. 신년인사에도 적용되는 기획창의 ··············· 23
하나 - 2. 허접한 붓글씨에도 적용되는 기획창의 ····· 24
하나 - 3. 기획창의학 근간인 패러다임 사고학 ········· 25
하나 - 4. 먼저 기획창의 해야 할 마음다짐 ··············· 26
하나 - 5. 사소한 것에서 시작하는 기획창의 ············· 27
하나 - 6. 현대미술에 비해 약한 장난 작품 ··············· 28
하나 - 7. 단점보다 미덕이 더 많은 빡빡머리 ··········· 29
하나 - 8. 잘썼다 못썼다 평가하기 힘든 이유 ··········· 30
하나 - 9. 소락체의 기반이 되는 갑골문자 ················· 31
하나 - 10. 미메시스해야 하는 에이도스 ····················· 32
하나 - 11. 계획과 다른 기획 ········································· 33
하나 - 12. 창조와 다른 창의 ········································· 34
하나 - 13. 기획창의가 적용되어야 할 좌석 ··············· 35
하나 - 14. 기획창의로 만들어졌을 머리핀 ················· 36
하나 - 15. 기획창의로 이루어졌을 국립묘지 ············· 37
하나 - 16. 머리는 있어도 기획창의력이 없을 닭 ····· 38
하나 - 17. 특히 예술에서 필수적인 기획창의력 ······· 39
하나 - 18. 남다른 생각 없이 찍은 근사한 사진 ········· 40
하나 - 19. 거대한 사업가였던 창업자의 죽음 ··········· 41
하나 - 20. 평범해도 특별한 맛이 있는 백반집 ········· 42
하나 - 21. 재미나게 수정한 잘못 쓴 글자 ················· 43
하나 - 22. 검색되기에 생겨나는 존재감 ····················· 44
하나 - 23. 부족했던 기획창의의 결과물 ····················· 45
하나 - 24. 광고홍보학은 기획창의학이다 ··················· 46
하나 - 25. 화나는 순간에도 적용될 기획창의 ··········· 47
하나 - 26. 기획창의학은 줄여서 궁이학이다 ············· 48
하나 - 27. 기획창의를 위한 하체 밑바탕 생각 ········· 49
하나 - 28. 기획창의가 중요하지 않은 상황 ··············· 50
하나 - 29. 나를 반겨주는 듯한 마을 주민 ················· 51
하나 - 30. 전환적 기획창의가 절실한 국가 ··············· 52
하나 - 31. 돈으로만 안 되는 독창적 여행 ················· 53
둘 ······································································54
둘 - 1. 절대권력자들이 하는 기획창의 ······················· 55
둘 - 2. 탁월한 기획창의력으로 만든 작품 ················· 56
둘 - 3. 기획창의력으로 이룬 도시 슬로건 ················· 57